(Overview)

Hills Eyewear needed launch visuals for a single hero style — thick black square frames, pink-to-purple gradient lenses, and engraved silver temples that do the talking up close. We started with the product: a three-quarter hero angle and a tight temple detail that shows the craftsmanship without cropping out the frame. Then we put them on model — close-up, front, and side profile — so customers could see how the gradient reads on skin and how the square shape sits on the face. One editorial frame with a gloved hand added a darker, fashion-forward note to balance the clean studio shots. Six frames, one style, ready for campaign and product page from the same shoot.